LLONDON — “We live to fight another day,” says a weary but cautiously optimistic Oliver Jones, looking back on this year’s Deer Shed Festival, which featured headline performances from bands The Coral, Bombay Bicycle Club and rising Irish singer CMAT, and took place under crystal blue skies July 26-29 in Baldersby Park, Yorkshire.
“I don’t know if we’ll make any money. We’ll likely just break-even but there were a lot of positives,” says the festival director, who co-founded the annual family-friendly event in 2010. This year’s Deer Shed sold around 80% of its 10,000 tickets, but good weather drove healthy bar and food sales, helping ensure the festival’s survival for at least one more run, hopefully several more, says Jones.
“The festival market is very volatile and there’s no big pot of money in the bank that will see us through a bad year,” he says. “Thankfully, this year appears to be a success. I feel like we’re back on track from pre-Covid times.”
